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Directory for The Guide to Branding:
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By theguideto
Go outside and look around you. What do you see? A McDonald's outlet. A Starbucks cafe. A Tower Records music bar. An Apple and a Sony service center. A Mercedes Benz car dealer. What do all these establishments have in common? Brand names, that's what. Through these incredibly famous brand names, a cafe is no longer just a cafe, and a car dealer no longer just any other car[...]
By theguideto
A brand agency (also called advertising agency) is a service business entity dedicated to creating, developing, planning and handling another company's (called a client) branding and advertising needs.
The Truth About Advertising Agen[...]
By theguideto
What Makes a Good Product Brand?
Go out and rent a DVD of that historic fight between Muhammad Ali and George Foreman. After that, watch another one, this time between Manny Pacquiao and Eric Morales. Can you tell the obvious difference? Yes,[...]
By theguideto
People see product brands as new sources of expenditures. Businessmen see in them sources of income. The brand that flashes on your TV screen is the product's way of saying, in the words of Meredith Grey, “...pick me, choose me...” Buy me. But, of course,[...]
By theguideto
What comes out of a good product brand is brand loyalty. Brand loyalty, in marketing terms, it is believed to be the ultimate prize of a successful brand marketing. It consists of the consumer's devotion and commitment to repurchase the brand due to favorable[...]
By theguideto
Have you ever wondered why the word “brand” as in product brand shares the same term as “brand” as in to sear the flesh with a symbol or mark? Here's a hint: permanence. Both terms seek to achieve permanence in one way or another, either throu[...]
By theguideto
Launching a new product brand is a lot like fishing. For starters, you can't just throw the hook into the water and wait all morning and afternoon for something to bite. If you really got to do it, fishing or brand marketing, then you've got to do it with finesse, wi[...]
By theguideto
Brand equity, or brand profitability, is the value that prospects and customers perceive in a particular brand. Brand equity is an intangible market entity, to set one thing straight. It is, however, measurable, which is done so based on how much trust a cust[...]
By theguideto
A product brand is a combination of many things. It may include company profile, its goals and philosophies, marketing strategies, products lines, advertising slogans and tag lines, etc. For the majority of consumers, however, they perceive brand as the single most m[...]
By theguideto
Intel Inside. Good to the last drop. Finger-lickin' good. Just do it. All these, thought varied in scope, they have one thing in common: all these lines are famous product slogans. Also known as branded tag lines, companies were quick to realize the selling power of [...]
By theguideto
Value. Positioning. Identity.
These keywords form the core value of a strong product brand. One goes missing, and the rest falls apart. These business ideologies, called integrated brand focus, work as layers that make up the entire product identity [...]
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