When someone says Colgate, you know that he or she is talking about toothpaste. Nokia, and the person might be referring to a cell phone or any related gadget. Louise Vitton, Coca-Cola, Hershey's, Apple Macintosh, Nike, Budweiser. That is what company brands are, and this is what they do: their names are used to replace other, more generic names.

Here's a list of som[...]